Conversionboost 2024

v/ Ole Gregersen, founder & host, Conversionboost

Velkomst

I'm the founder and host of Conversionboost and take pride in gathering these amazing speakers and sharing them with everybody whos in to experimentation, CRO and growth in general.

For the 11th time we zoom in on optimization on both operational and strategic level.

v/ Abi Hough, Freelance CRO expert

Have I got your retention?

I am a freelance consultant that has worked in all thing’s optimisation for more than 20 years. I specialise in user research, functionality testing, quality assurance and evidence based heuristic analysis of websites and digital products, and have a keen interest is consumer psychology and buying behaviour.

I like to find the problems that no one else sees, and help resolve them to make better online experiences.

I have worked with an exhaustive list of clients including FTSE 100 members, major biotechnology companies and e-commerce giants.

v/ Bart Schutz, Chief Evidence Officer

Evidence & Ethics Everything

v/ Daphne Tideman, Consultant & Growth Advisor, Growth Waves

Your failed experiment is your biggest opportunity

Daphne started out as the 1st employee for RockBoost, a growth hacking agency. After consulting various startups and corporations for over five years (and helping RockBoost grow to 25 employees), she wrote a book about Growing Happy Clients.

Then she moved to the brand side, where she helped Braincare startup Heights, scaling it from £28K to £343K MMR in 18 months. Now Daphne helps the best eco-friendly & wellness D2C startups grow faster.

v/ Arnoldo Cabrera, Global Digital Optimization Manager, IKEA

Assembling experimentation at IKEA: 3 lessons of starting and running an experimentation program

Arnoldo is an experienced online marketing professional with an extreme focus on delivering quality. His current assignment at IKEA covers CRO, SEO & SEM, he has a proven track record of enhancing the customer journey to drive conversions. Prior to IKEA, Arnoldo has worked across a variety of industries such as hospitality, online gaming, and IT Security. Since the beginning of 2000, he has been in the digital marketing area, with a highly focused expertise in multinational companies.

v/ Ashit Kumar, Growth Lead, Spotify

Optimizing for Customer Lifetime Value

Ashit Kumar is a User Growth Lead at Spotify, in his day to day, he manages data instrumentation, workflows/pipelines and insight generation for all AB tests run within his team.

While he is very hands-on with technical tools, he often works with stakeholders all around Spotify to help them understand the value of experimentation and behavioral data. When he is not thinking about data, he is busy exploring new and emerging technologies and economic theories.

v/ Natasha Senior, Senior Experimentation Manager, Sky

Experimenting on the unconventional: Creating an experimentation program on reducing operational costs

Natasha has been working within the rapidly changing world of Experimentation for 8 years. Natasha has worked at Sky for the past 5 years, where life here began as an Experimentation Analyst, growing into her current position of running the Experimentation Programme across the Team.

With a strong passion for data, research, and everything experimentation; Natasha is known for her desire to educate others and spread the message of Experimentation and its many benefits far and wide.

v/ John Ekman, Founder, Conversionista

AI - the game-changing future of CRO

The future of CRO is not between AI and humans. It is between humans that have AI-augmented superpowers and those who don’t. John will show us how we can use AI today with a structured non-panicked approach to the subject.

We will learn how AI could work for us by understanding the inner workings of generative AI, its impact on society and jobs, and finally, a demonstration of real world, right here right now examples of the use of AI in CRO.

John Ekman is the founder of Conversionista, Scandinavia’s #1 CRO agency. He is a celebrated speaker with a life-long mission to “Make really complicated stuff 
fun and easy to understand.