Brand Owners Day 2024

Set in the heart of Copenhagen at Dansk Industri, this conference offers an invaluable opportunity for brand owners to delve into the intricacies of D2C business models. Our focus is to provide actionable insights and firsthand experiences from fellow brand owners who have navigated the transition to selling directly to consumers.

Key themes and discussions for mastering D2C strategies:

• Real-Life D2C Journeys: Discover how various brand owners have embarked on their D2C strategies, the challenges they faced, and the triumphs they celebrated.
• Channel Management: Learn strategies for managing existing sales channels while integrating D2C models. How do brand owners balance traditional retail partnerships with direct sales initiatives?
• Marketing Innovations: Explore the shift in marketing approaches required when moving towards D2C. What digital tactics, storytelling techniques, and consumer engagement strategies have proven most effective?
• Pricing Dynamics: Understand the impact of D2C pricing strategies on traditional retail channels. How do brand owners maintain harmony across pricing strategies to avoid channel conflict?

We are proud to announce the first confirmed speakers:

• Daphne Tideman, Growth Adviser, Growth Waves
• Dale Beaton, Head of Brand Tracking, Ipsos UK
• Alexander Nathan, Consumer Products & Retail Lead, Monitor Deloitte
• Kasper Thams, Head of Global E-commerce & Optimization, Lego Group
• Katrine Bruun Nielsen, Senior Group Insights Manager, VELUX A/S

Who Should Attend?

This conference is a must-attend for brand owners, marketing directors, digital strategy executives, e-commerce managers, and anyone involved in the transition towards or optimization of D2C strategies within their organizations.

Join Us

Prepare to be inspired, gain practical insights, and connect with peers at the forefront of the D2C revolution. Whether you are in the early stages of considering D2C or looking to refine and expand your existing strategies, BrandOwnersDay will equip you with the knowledge and connections to advance your journey. Reserve your spot today and be part of the future of direct-to-consumer commerce.