I have been working with innovation and innovation management in the building material industry for more than 20 year. Focus has been on creating solutions for energy reduction and recently most dominantly also on reducing the CO2 emissions within this industry that have a heavy negative impact on the climate. Wide experience with mechanical, digital as well as process and materail solutions. The last 3 years I have been working on partnerships with start- and scale-ups. In this area it is clear that off-take agreements & Technical maturity is a limitation to scale fast.