Focus on marketing strategy, commerciality & growth Drawing from my background as CMO for renowned brands within large national and international retail organizations such as Coop (Danish supermarket chains SuperBrugsen, Kvickly, Dagli’Brugsen, and Fakta/Coop365) and as the Northern European CMO for Specsavers (Louis Nielsen in Denmark), I bring extensive BtC experience and strong competencies in strategic business development, branding, communication, optimization of marketing efforts, and change management to the table. Since 2020, I have also served on the board of Detailforum and as Vice Chairman of the board for the Danish Advertisers Association.